Discount codes
A discount code for each way in
For a paid event that sells on Eventbrite or Luma, you can tie a discount code to one way in: a partner's link, a speaker's QR code, a newsletter. Talk makes the code on Eventbrite or Luma with your own connection. People who arrive through that way in see the code beside the tickets link, and on Eventbrite the link applies it for them.
What it does
Discount codes in Programmable Talk
Made on the platform
The code is created on Eventbrite or Luma through their API, on your own key. Talk takes no payments; the platform sells the ticket and applies the discount.
Tied to a way in
Each code belongs to one way in. Only people who came through it (its link, QR code or short link) see the code on the event page.
Percent or amount off
Set a percentage or a fixed amount off, and optionally how many times it can be used. Up to 50 codes an event.
Applied by the link on Eventbrite
On Eventbrite, the tickets link carries the code, so the discounted price shows without typing it.
Uses counted per code
For Eventbrite, Talk reads which code each attendee used and counts uses per code. Never per person.
How you use it
- 1
Sell on Eventbrite or Luma
Publish the event there from Talk, or link an event that's already there, and connect the platform in Settings → Connections.
- 2
Make a code for a way in
Pick the way in (a partner's kit, a speaker, a QR code), the code, the discount and an optional limit.
- 3
Share as usual
The partner shares their own link. Their audience sees their code beside "Tickets on Eventbrite" or "Tickets on Luma".
Good to know
- Luma uses aren't counted
- Luma's guest list doesn't say which coupon a guest used, so Talk can't count Luma code uses. The registrations from each way in are still counted.
- Removing a code
- Eventbrite refuses to delete a code that's been used. Luma's API can't delete a coupon, so Talk sets its remaining uses to zero instead.
- Luma people type the code
- Talk only adds the code to the link on Eventbrite. On Luma the code is shown for people to enter at checkout.
- Paid events only
- A free event has nothing to discount. Talk itself never handles the payment.
Works with
Eventbrite
Codes made with Eventbrite's discounts API, applied by the tickets link, and counted per code from the attendee list.
Luma
Coupons made with Luma's API, which needs Luma Plus. Shown to the right audience, but not counted (see below).
Questions
Why give each partner their own discount code?
Their audience gets a reason to buy now, and you see which partner brought the sales. In Talk, each partner already has a tracked way in; the code adds the incentive on top.
Can people see codes meant for other partners?
The event page shows a code only to people who arrived through its way in. A code is still a code, though: anyone who's told it can type it at checkout.
Does Talk process ticket payments?
No. Tickets sell on Eventbrite or Luma, and the discount is applied there. Talk creates the code on your account and shows it to the right people.
How do Eventbrite discount links work?
Eventbrite applies a code added to the event link as ?discount=CODE, so buyers see the reduced price without typing it. Talk builds that link for each way in's code.