Guides
How to fill your event
How to get people to register, how to get them to turn up, and how to tell what worked. Written for hosts, with templates to copy, and sources for the numbers.
Getting registrants
How to get more webinar registrations
More webinar registrations come from other people's audiences, not more emails to yours. A three-week plan for the page, speakers, partners and measuring.
6 min read
How to get speakers to promote your event
Speakers rarely post because it's extra work. What to put in a speaker kit, when to ask, what to send them, and how to thank the ones who fill the room.
5 min read
QR codes for event registration: how to make them work
How to use QR codes for event sign-up: what size to print, where to put them, which file to use, how to count each one, and what they should do after the event.
6 min read
Getting people there
How to reduce no-shows at free events
Organizers of free events plan for 25 to 50% drop-out. How to work out how many to register, make cancelling easy, and get more of your yeses to turn up.
6 min read
Event reminder emails: when to send them and what to write
When to send event reminder emails and what to say: a confirmation, a week out, the day before and an hour before, with five templates you can copy.
6 min read
Event follow-up emails: what to send people who came, and people who didn't
Send one follow-up to people who came and another to people who missed it. Timing, three templates, and how not to tell an attendee that they missed it.
5 min read
Measuring it
How to track where your event registrations come from
Give every channel, poster and partner its own link or code and record it with each registration. Naming rules, a tracking sheet, and what UTM tags can't see.
6 min read
Webinar attendance rate benchmarks, and why they disagree
Published webinar attendance rates run from 40% to 58%. Here's what each study measured, why they disagree, and how to work out a benchmark for your own events.
5 min read