Open to AI Crawlers or Locked Against Bots? A Debate on Both Sides

Some automated visitors are welcome and others are not. In this debate, Arthur Root and Dan Mullaney each argue where the line should sit between making a site easy for machines to read and keeping it safe from them, and what a growth team gives up on either side.

Arthur Root is Founder/CEO at Nostra, whose agents optimize e-commerce sites for AI crawlers while also protecting them from bad actors, including automated scanners that run across hundreds of thousands of stores looking for something to build a demand letter around. Dan Mullaney is VP of Growth at Crystil, where he built a programmatic SEO engine that reached 40K monthly visits in month 3, and he has built a lot of automated infrastructure. One speaker works on defending against bots and the other on scaling with automation, so you hear the trade-offs argued from both directions.

This is for growth teams and anyone responsible for how a site deals with automated traffic. You will leave with a way to sort automated traffic into the kinds you want and the kinds you don't, and questions to ask your team about crawler access, content scale and site protection.

Speakers: Arthur Root, Founder/CEO at Nostra: optimizing sites for AI crawlers and blocking bad actors. Dan Mullaney, VP of Growth at Crystil: programmatic SEO and automated growth systems.