ON24 is a webinar platform: it runs the session, and registration is one part of it. Programmable Talk starts from the other end. Its job is getting people to register for a session wherever it runs (Zoom, Luma, a venue, or Talk's own live room) and following up afterwards. So the question isn't which one wins, but which job you need done.
What ON24 does
- Webinars. ON24 sells Webcast Elite for live webinars, with an Elite Studio where you build polls that also work during on-demand viewing.
- On-demand and simulive. ON24's glossary says live webinars become on-demand automatically once archiving finishes, and it runs simu-live webinars from a recording.
- An engagement score for each attendee, up to 10, from what they did live and on demand.
- Marketing systems. ON24 lists integrations with Salesforce, Marketo, Eloqua and HubSpot, including a Marketo connector and an Eloqua integration that sync registrant and attendee data.
What Talk does
- Ways in, each with its own code. A page link, QR codes with print files (SVG, PNG, PDF and EPS), an email address people register by writing to, share cards, personal invitations, and a kit for each speaker and partner with their own link and QR code. Every registration records the one it came through, plus any UTM tags.
- Zoom, filled. Every registration from any way in is added to your Zoom webinar or meeting, and Zoom's personal join link goes on the registrant's page and in their reminders. Attendance comes back after.
- A page for each registrant, with their calendar file, their join link, questions for you and their own share link. Reminders arrive in their own email thread, so replying "cancel" works.
- The live room, if you want it. Every registrant gets their own link to a room with your video in it, questions the room votes up, polls and chat. The call runs on a free Jitsi room, or a private Daily or LiveKit room on your own account, so the minutes are billed to you, not us. Or play a YouTube, Vimeo or other stream inside it, or a recording as if live. Afterwards the same link is the replay.
- An engagement score for each person, 0 to 100, from whether they came, minutes in the room, questions, votes, chat and the replay.
- Your CRM, on your own account. Registrants, their way in and whether they came go to HubSpot, Salesforce or Marketo, or to your own systems by signed webhook and CSV.
Where ON24 is stronger
ON24 is built to run the webinar itself as a production: a studio, on-demand versions made automatically and an engagement score for every attendee. Talk's live room is simpler. It plays your video and adds questions, polls and chat, and it doesn't integrate with Eloqua. If your team's reporting lives in ON24 or Eloqua, that matters more than anything on this page.
Where Talk fits
Talk fits when the session already has a home. If your webinars run on Zoom, your community events on Luma and your workshops in a room, Talk puts one set of tracked ways in, reminders and follow-up in front of all of them. It also fits smaller teams who want a price on a page: Talk is $19 or $39 a month.
We couldn't find prices on ON24's own site, so there's no price comparison here. Ask ON24 for a quote if it's on your list.
Feature by feature
| Feature | ON24 | Programmable Talk | Source |
|---|---|---|---|
| Runs the live webinarTalk can also play a stream or link out to Zoom | Yes | With your own Daily, LiveKit or Jitsi room | ON24, Webcast Elite |
| Polls | Yes | Yes | ON24 Support, Creating and Managing Polls in Elite Studio |
| Replay on demand | Yes | Yes | ON24 Support, Glossary of Terms |
| A recording played as if live | Yes | Yes | ON24 Support, Getting Started with Simu-live & On-Demand |
| Engagement score per attendeeON24: up to 10. Talk: 0 to 100 | Yes | Yes | ON24 Support, Webcast Intelligence Report Audience Tab |
| Marketo | Yes | Yes | ON24 Support, Marketo Integrations Overview |
| Eloqua | Yes | No | ON24 Support, Eloqua Integrations Overview |
| Salesforce and HubSpot | Yes | Yes | ON24, Integrations |
Who should choose which
Choose ON24 when
- Your marketing team runs a webinar program and wants the studio, on-demand archive and analytics in one platform.
- Your reporting lives in Eloqua, or depends on ON24's own engagement data.
Choose Programmable Talk when
- Your sessions already run on Zoom, Luma or in person, and you need more registrations and to know where they came from.
- Speakers and partners help promote, and you want kits and a leaderboard.
- You want a published monthly price and to keep video on your own accounts.
You may need neither when
- You run an occasional internal session: your video tool's own registration will do.